The brief
Knitted Home came to us in 2024 wanting to move on from WordPress. Updates were becoming a recurring problem, security warnings were unsettling, and the discount tools weren’t flexible enough for how they wanted to run promotions. The move to Shopify was also an opportunity to start fresh with a proper redesign.
The context
Yarn retail has some of the most complex product requirements on Shopify — hundreds of colourways per product, each needing its own swatch. Getting that right from the start was as important as the migration itself.
The goal wasn’t just to replicate what they had. It was to hand over something Dan could genuinely run herself — without needing a developer every time she wanted to make a change.
The work
Full platform migration preserving product data, customer accounts, and order history. A complete redesign was delivered alongside the migration — not a like-for-like copy, but a considered rebuild.
Knitted Home stocks products with a large number of colourways. Each swatch is a custom thumbnail pulled from the main product image — giving customers an accurate, visual way to browse colours before selecting.
Knitted Home sells yarn for knitting kits where the pattern comes from a partner brand or maker. A custom button on each kit page takes the customer directly to purchase the pattern externally — keeping the shopping experience connected without internalising content they don’t own.
When Shopify introduced collect-at-source for import duties, we implemented it for Knitted Home — meaning customers see the full landed cost at checkout and avoid unexpected courier charges on delivery.
Since the launch, we’ve worked together on new product uploads, app installs, landing pages, and new collections. The measure of success isn’t just what was built at handover — it’s that Dan now runs her store confidently and independently. WordPress never gave her that.
The outcome
The migration went smoothly. The redesign gave Knitted Home a store that reflects the brand properly, and the custom swatch system solved what would have been a painful ongoing limitation.
More importantly — Dan runs her own store now. She uploads products, manages collections, installs apps, and makes changes as she needs to. That independence was the point.
“Jack is the type of person I really enjoy working with, straight to the point and gets the job done, professional and efficient, I booked him in for my second new website without hesitation.”