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Shopify Store Audit · Built by a Shopify Expert

How healthy is
your Shopify store?

Most Shopify stores have the same fixable problems. Duplicate URLs Google can’t resolve. Apps slowing every page load. Structured data missing entirely. Pulse finds them — ranked by what costs you most.

50+Checks run
7Categories
~60sTo complete
£0Credentials needed

What Pulse checks

The issues most audits
miss entirely.

01
Technical foundation
  • SSL/HTTPS
  • Server response time
  • robots.txt
  • XML sitemap
  • Shopify platform detection
02
On-page SEO
  • Meta titles and descriptions
  • H1 and heading hierarchy
  • Image alt text
  • Canonical tags
  • Open Graph tags
03
Structured data
  • Organization schema
  • Product schema
  • BreadcrumbList
  • FAQ schema (AEO)
  • AggregateRating
04
Performance
  • Lighthouse mobile score
  • LCP
  • CLS
  • TBT
  • Unused JavaScript and page weight
05 AEO
AI & AEO readiness
  • FAQ schema for AI citation
  • Factual content density
  • Conversational signals
  • Rich product data
  • Brand entity consistency
06
Sustainability
  • Carbon rating (SWD v4)
  • Green hosting verification (GWF)
  • Page weight vs 1.5MB target
  • Annual CO₂ estimate
07 Shopify-only
Shopify-native
  • H1 on logo detection
  • Product URL duplication via collections
  • Tag/filter page handling
  • Third-party script count
  • GA4 and Meta Pixel
  • Policy pages in footer

On using AI

We’ve thought about
the carbon cost.

This audit uses AI to analyse your store. We’ve thought about that. A single audit call uses roughly the same energy as a Google search. The improvements it identifies — page weight, unused scripts, image optimisation — will reduce your store’s carbon footprint on every page view, for every visitor, indefinitely.

≈1
Google search equivalent per audit

The carbon saved by fixing one flagged issue — reducing a 2.9MB page to under 1.5MB — offsets the cost of thousands of audit runs. The maths work in your favour.

Pricing

One report.
One clear fix list.

Start with a storefront audit. Upgrade when you need deeper analysis.

Storefront audit Active
Storefront audit
£19

Public-facing checks across your homepage and hero product page. No credentials needed. Results in under 60 seconds.

  • 50+ checks across 7 categories
  • Homepage + hero product page
  • Scored report with section breakdown
  • Prioritised fix list by business impact
  • Downloadable PDF report
  • Carbon footprint and green hosting check
Buy Storefront Audit →
AI site audit Coming soon
AI site audit
£49

Everything in Tier 1 plus Claude-powered narrative analysis and written recommendations.

  • AI-written executive summary
  • Narrative findings per section
  • Reasoned priority list
  • Copy and content quality analysis
Coming soon
Full store audit Coming soon
Full store audit
£149

Everything in Tier 2 plus deep Shopify Admin API checks across your entire catalogue.

  • Every product SEO scored
  • Variant URL duplication
  • Metafield coverage
  • App bloat scoring
  • GMC feed eligibility
Coming soon

Built by

A Shopify Expert who
actually uses this himself.

Pulse is built and maintained by Jack Neville — a Shopify consultant and developer based in Nottingham, UK, working with founder-led brands since 2016. Every check in Pulse is one I run manually on client stores before quoting. This tool just makes it faster and more rigorous.

More at by-jn.com →
Jack Neville — Shopify consultant, Nottingham UK