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Shopify consultant · Nottingham, UK · Since 2014

The Shopify expert
your brand has
been looking for.

Ten years building and growing Shopify stores for founder-led brands across the UK. Not an agency — a single, trusted expert who knows your store as well as you do.

10+Years on
Shopify
50+Stores built
& grown
2014Shopify Partner
since
£0Spent on ads —
all referral

Why Shopify

The platform
that grows with you.

Shopify is the right foundation for almost every product-based business. It handles the hard bits — payments, checkout, inventory, fulfilment — so you can focus on selling. And with the right developer, it bends to fit your business rather than the other way around.

01
Scales without complexity

From your first order to your ten-thousandth, Shopify's infrastructure holds. No server management, no painful upgrades — it just works.

02
The best checkout on the web

Shopify Checkout converts better than almost anything you could build yourself. Shop Pay, buy now pay later, one-click — it's all there by default.

03
Built for people, not developers

Your team can update products, run promotions and manage orders without touching code. A good build puts control where it belongs — with you.

What I build

Shopify expertise
across every layer.

01
Theme Development

Custom Liquid development, theme builds from scratch or on premium themes, section and block creation, performance optimisation.

LiquidDawnBroadcastImpulse
02
Flow & Automation

Shopify Flow workflows, customer tagging, order routing, fulfilment automation, metafield population, email triggers.

FlowMetafieldsKlaviyo
03
Wholesale & B2B

Native wholesale portals, customer tag pricing, ex-VAT display, B2B order forms, replacing third-party apps with leaner native solutions.

B2BVAT LogicOrder Printer
04
Migrations

Moving from Squarespace, WooCommerce, Wix or Magento. Product data migration, URL redirects, SEO preservation, clean handover.

SquarespaceWooCommerce301s
05
Integrations

App configuration, third-party API connections, Klaviyo, GA4, Meta Pixel, Google Merchant Center, review platforms.

KlaviyoGA4Meta Pixel
06
Ongoing Support

Monthly retainer packages — from reactive support to fully embedded growth partnership. See the retainer options on the homepage.

From £350/moRolling

How it works

Simple from
start to finish.

1
Tell me what you need

A quick conversation — no lengthy brief forms. You tell me what you’re working with and what you need. I’ll tell you what’s possible and roughly what it involves.

2
Scope and quote

For project work I’ll send a clear, fixed-price quote before anything starts. No surprises. For retainer work the scope is defined upfront so you know what’s included.

3
Build and review

I work on a development store or theme preview. You review and feed back. Nothing goes live until you’re happy with it.

4
Handover and beyond

Every project ends with a proper handover — documentation, a walkthrough, and a store you understand how to run. Most clients stay on retainer because it works.

Technical depth

Ten years of
Shopify knowledge.

Themes
  • Liquid templating
  • Section & block architecture
  • Dawn, Impulse, Broadcast
  • Modular (Presidio)
  • Pacific, Spotlight
  • Custom theme builds
Shopify Platform
  • Metafields & Metaobjects
  • Shopify Flow
  • Shopify Functions
  • B2B & wholesale
  • Markets & multi-currency
  • Subscriptions
Integrations
  • Klaviyo email flows
  • GA4 & GTM
  • Meta Pixel
  • Google Merchant Center
  • Okendo reviews
  • Recharge subscriptions
Development
  • JavaScript & AJAX cart
  • Shopify CLI & Theme Kit
  • Git version control
  • Performance & Core Web Vitals
  • Accessibility (WCAG)
  • SEO architecture
Smith & Munson Flower growers
Norfolk, UK

Client since 2022
“When you find someone so easy to work with, who genuinely gets what your needs are and delivers — that’s worth a lot.”

Based in Nottingham

Shopify expertise,
right here in the UK.

I’m based in Nottingham and work with brands across the UK and beyond. Whether you need a local Shopify developer for a face-to-face conversation, or a remote expert who feels like they’re just down the road — I work the same way either way.

Get in touch →
Based in
Nottingham, East Midlands, UK
Working remotely across
UK, Europe, Australia
Shopify Partner since
2014 — over a decade on the platform
Response time
Within one working day, usually same day
Availability
Currently taking new retainer & project enquiries

Ready to talk
Shopify?

Whether you’re starting fresh, stuck on something specific, or thinking about ongoing support — get in touch. I’ll tell you honestly what I think and whether I’m the right fit.