Case study · Yarn retailer · UK
The problem
WordPress was limiting. Shopify gave Dan her store back.
01The brief
Knitted Home came to me in 2024 wanting to move on from WordPress. Updates were becoming a recurring problem, security warnings were unsettling, and the discount tools weren’t flexible enough for how they wanted to run promotions. The move to Shopify was also an opportunity to start fresh with a proper redesign.
The context
WordPress works — until it doesn’t. For an independent retailer growing into more complex needs, the platform was becoming a ceiling not a foundation.
Yarn retail has specific product requirements that Shopify doesn’t solve out of the box — hundreds of colourways per product, each needing its own swatch. Getting that right from the start mattered as much as the migration itself.
The goal wasn’t just to replicate what they had. It was to hand over something Dan could genuinely run herself — without needing a developer every time she wanted to make a change.
02The work
Full platform migration preserving product data, customer accounts, and order history. A complete redesign was delivered alongside the migration — not a like-for-like copy, but a considered rebuild.
Knitted Home stocks products with a large number of colourways. Each swatch is a custom thumbnail pulled from the main product image — giving customers an accurate, visual way to browse colours before selecting.
Knitted Home sells yarn for knitting kits where the pattern comes from a partner brand or maker. A custom button on each kit page takes the customer directly to purchase the pattern externally — keeping the shopping experience connected without internalising content they don’t own.
When Shopify introduced collect-at-source for import duties, we implemented it for Knitted Home — meaning customers see the full landed cost at checkout and avoid unexpected courier charges on delivery.
Since launch we’ve kept working together — new product uploads, landing pages, app installs, new collections. The handover was a start, not an end. Dan knows her store inside out and we pick things up as the business needs it.
03The outcome
The migration went smoothly. The redesign gave Knitted Home a store that reflects the brand properly, and the custom swatch system solved what would have been a painful ongoing limitation.
The store reflects the brand properly now, and the day-to-day is straightforward. Dan’s not waiting on a developer to make routine changes — and when something more involved comes up, we deal with it together.
04In their words
“Jack is the type of person I really enjoy working with, straight to the point and gets the job done, professional and efficient, I booked him in for my second new website without hesitation.”
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