Selected work · Shopify · Since 2016

Built tosolve realproblems.

Every project here started with a specific, expensive problem — a monthly app fee, a platform that had stopped fitting, an offer that needed a developer every time. These are the fixes.

Start a conversation The index ↓

01Index

Every store, at a glance.

  1. 01 lo.studio Home fragrance Audit, Custom development, SEO, Retainer 2025Case study →
  2. 02 First Chapter Heirloom baby clothing Launch, Custom sections, Theme Live store ↗
  3. 03 Roman Bank Nurseries Flower bulbs & plants Pre-order, Metaobjects, Custom PDP Live store ↗
  4. 04 Knitted Home Yarn retailer Migration, Redesign, Custom Development 2024Case study →
  5. 05 Smith & Munson Flower farm Wholesale Portal, Custom Dev 2017Case study →

02Case studies

The stores, in detail.

lo.studioCaptured Sept 2026
lo.studio — the storefront, top of the homepage
01 lo.studio
AuditCustom JSSEORetainer

From a full audit in 2025 to their one-stop shop for Shopify — a gift-with-purchase engine the team runs from admin, SEO, launch pages and the day-to-day.
thefirstchapter.co.uk ↗Case study coming
thefirstchapter.co.uk — the storefront, top of the homepage
02 First Chapter
LaunchCustom sectionsTheme

Store set-up and launch for an heirloom baby brand, including a custom brand-story section rebuilt to hold together at every screen width.
romanbanknurseries.co.uk ↗Case study coming
romanbanknurseries.co.uk — the storefront, top of the homepage
03 Roman Bank Nurseries
Pre-orderMetaobjectsCustom PDP

A self-built pre-order system, per-bulb pack pricing and planting calendars driven by metaobjects — replacing a pre-order app.
knittedhome.comCaptured Sept 2026
knittedhome.com — the storefront, top of the homepage
04 Knitted Home
MigrationRedesignCustom Dev

WordPress to Shopify migration with a full redesign, custom yarn swatch system, and kit page pattern integrations.
smithandmunson.comCaptured Sept 2026
smithandmunson.com — the storefront, top of the homepage
05 Smith & Munson
WholesaleFlowVAT

Native wholesale portal replacing a $149.95/month third-party app. Customer tags, ex-VAT pricing, automated invoicing.

03Next step

Got a problem worth solving?

Tell me what you’re working with. I’ll tell you what’s possible and whether we’re a good fit — I work with a small number of clients deliberately.

Start the conversation How it runs →